Monday, January 1, 2018
THE MUSEUM OF FAILURE
LINDA EVANS HAWKING THE DOOMED-TO-FAILURE "REJUVINIQUE" FACIAL MASK
Happy New Year!
This week's arts and culture column is on a pop-up, currently on exhibit in downtown LA's Arts District, called The Museum of Failure.
Here's how the piece begins:
Are you, like me, casting back over your year thinking you’d hoped to be just a tad more forgiving, more disciplined, more patient, more kind?
If so, take heart. Through February 4, in downtown’s A + D Architecture and Design Museum, is a pop-up called “The Museum of Failure.”
Launched by Swedish “psychologist and innovative researcher” Dr. Samuel West, the museum focuses on often hilariously ill-conceived marketing schemes.
The commentary is tongue-in-cheek. Each product is rated in four areas: Innovation, Design, Implementation and Fail-O-Meter.
The first artifact — surprise — is an Edsel which, except for the unfortunate flesh-colored Band-Aid paint job, to my mind was actually kind of cool. People apparently didn’t like that the controls were centered in the middle of the steering wheel, however, or the fact that they didn’t work.
READ THE WHOLE PIECE HERE.